▸ THE PROBLEM

Empowering iOS Users: Infinite Content, One Seamless Platform

TIMELINE

3 Months

TOOLS

Figma, XD,

Illustrator,

Photoshop

TYPE

Mobile App

iContents aims to establish a comprehensive platform catering to iOS users, offering seamless access to millions of digital content items. This application is designed to facilitate browsing and downloading across multiple devices, ensuring a unified and convenient user experience.

TIMELINE

3 Months

TOOLS

Figma, XD, Illustrator, Photoshop

Figma, XD,

Illustrator,

Photoshop

TYPE

Mobile Application

Mobile App

Obstacles to address

App Discoverability

With millions of apps available, ensuring easy discovery within the platform is challenging. Effective search algorithms and categorization are crucial.

Quality Control

Implementing a system for app reviews and quality control is essential to maintain platform integrity.

▸ OUR SOLUTION

Emphasizing simplicity for seamless navigation

The project aims to establish an innovative application store with specific objectives guiding its development. Firstly, the focus is on delivering a user-friendly interface and experience within the content and app marketplace, emphasizing simplicity for seamless navigation. Secondly, the project seeks to create a dynamic platform fostering collaboration between developers and the audience, allowing for the sharing of creativity and ideas. These objectives collectively aim to create a cutting-edge application store that not only prioritizes user experience but also encourages a vibrant exchange of innovation within the developer community and the wider audience.

Homepage: The primary interface of the application, featuring the App of the Day, Today’s Category, Featured, Recommendations, Trending, Top Grossing, Editor’s Choice, as well as New and Updated applications.

Game Hub: Similar to the application home, users can discover the Game of the Day, Today’s Category, Featured, Recommendations, Trending, Top Grossing, Editor’s Choice, as well as New and Updated games.

Categories: To enhance organization and accessibility, applications are systematically grouped into various categories.

Game Categories: Explore an array of gaming categories including action, adventure, arcade, board, card, casino, family, music, puzzle, racing, role-playing, simulation, sports, strategy, trivia, and word games.

✦ Effortlessly discover marine pollution prevention events.
✦ Discover organizations supporting marine life in Malaysia through a single platform, eliminating the need to search multiple organization websites individually for events of interest.

Free Apps: Users can explore and install applications without any associated costs through this section.

Free Games: Access games that do not necessitate payment for installation.

Premium Apps: Users can explore applications that require payment before installation.

Premium Games: This section showcases top-tier featured games that require purchase before installation.

Payment Methods: iContents offers four distinct payment methods for non-free apps.

My Cart: Users can conveniently store premium apps in this section for future consideration, providing a space to review and decide on installations. Adding or removing items from the cart can be done directly from the application page.

Purchase History: Users can review their past purchases made on iContents, accessing detailed billing information including the amount charged and the respective dates of transactions.

My Profile: Users can access this page to view their Apple ID details, choose their country/region, and review their ratings and reviews.

Ratings and Reviews: Users can access this section to review their own ratings and feedback provided for applications, with the option to sort reviews in ascending or descending order based on the publication date.

Application Page: Each application page provides users with comprehensive details, including in-depth information, installation options, user ratings and reviews, the option to favorite or add to the cart, and the ability to explore similar applications or those from the same developer

▸COMPETITOR ANALYSIS

App Store is it's Sole Competitor

Being a redesign exclusive to iOS, the mobile application cannot be equitably compared to other app stores like Google Play Store. In this context, it functions as its own unique competitor.

▸USER PERSONA

Details

Max
✦ 32
✦ Kuala Lumpur, Malaysia
✦ Working as Fitness Instructor

✦ A fitness enthusiast and dedicated instructor specializing in yoga and high-intensity training, seeks apps to enhance workouts and motivate clients.

Balance & Impact

Challenges:

✦ Overwhelmed by the variety of fitness apps available, making it challenging to find those suited for his specific needs.


Motivations:

✦ Find fitness apps that offer diverse workout routines and tracking features.

  1. Discover applications that provide nutritional guidance and wellness tips.

Tech Usage

Moderately proficient; uses a smartphone for both personal and fitness-related tasks.

iContent's Help

"As a fitness instructor, finding the right apps is crucial for creating engaging workouts and supporting my clients' fitness journeys. An app store with a focus on health and wellness would greatly simplify my search and enhance my overall experience."

▸ RESEARCH SUMMARY

Details

✦ Max
✦ 32
✦ Kuala Lumpur, Malaysia
✦ Working as Fitness Instructor

✦ A fitness enthusiast and dedicated instructor specializing in yoga and high-intensity training, seeks apps to enhance workouts and motivate clients.

Balance & Impact

Challenges:

✦ Overwhelmed by the variety of fitness apps available, making it challenging to find those suited for his specific needs.


Motivations:

✦ Find fitness apps that offer diverse workout routines and tracking features.

  1. Discover applications that provide nutritional guidance and wellness tips.

Tech Usage

Moderately proficient; uses a smartphone for both personal and fitness-related tasks.

iContent's Help

"As a fitness instructor, finding the right apps is crucial for creating engaging workouts and supporting my clients' fitness journeys. An app store with a focus on health and wellness would greatly simplify my search and enhance my overall experience."

Enhancing User Adoption and Engagement Through Streamlined Mobile App Discovery.

App Store is it's Sole Competitor

I believe that the mobile application, by optimizing the app discovery process and offering users a streamlined platform with comprehensive features, has the potential to significantly increase user adoption, engagement, and satisfaction. This is measured by observing metrics such as user retention rates, time spent on the platform, and overall user satisfaction feedback.

We are targeting young adult to mid thirties years of age, 18 to 34. These ages are considered digital natives, having grown up during the rapid expansion of digital technology. They are inherently comfortable using digital platforms, including app stores, as part of their daily lives.

I believe that the mobile application, by optimizing the app discovery process and offering users a streamlined platform with comprehensive features, has the potential to significantly increase user adoption, engagement, and satisfaction. This is measured by observing metrics such as user retention rates, time spent on the platform, and overall user satisfaction feedback.

We are targeting young adult to mid thirties years of age, 18 to 34. These ages are considered digital natives, having grown up during the rapid expansion of digital technology. They are inherently comfortable using digital platforms, including app stores, as part of their daily lives.

Being a redesign exclusive to iOS, the mobile application cannot be equitably compared to other app stores like Google Play Store. In this context, it functions as its own unique competitor.

▸USER FLOW

Enhancing User Adoption and Engagement Through Streamlined Mobile App Discovery.

I believe that the mobile application, by optimizing the app discovery process and offering users a streamlined platform with comprehensive features, has the potential to significantly increase user adoption, engagement, and satisfaction. This is measured by observing metrics such as user retention rates, time spent on the platform, and overall user satisfaction feedback.

We are targeting young adult to mid thirties years of age, 18 to 34. These ages are considered digital natives, having grown up during the rapid expansion of digital technology. They are inherently comfortable using digital platforms, including app stores, as part of their daily lives.

▸DESIGN SYSTEM

▸WIREFRAME

▸PROTOTYPE

Final prototype

Back to Top ↑

▸USER TESTING

Improving the application.

User testing was conducted using Google Forms and distributed to a sample of 30 individuals, including friends and family members.

Feedback
✦ Maybe a loyalty program, like earning points when purchasing an application.
✦ Make it more iconic like Apple's design.
✦ Maybe add a feature to change the skin of the application

User testing was conducted using Google Forms and distributed to a sample of 30 individuals, including friends and family members.

Feedback
✦ Maybe a loyalty program, like earning points when purchasing an application.
✦ Make it more iconic like Apple's design.
✦ Maybe add a feature to change the skin of the application

▸TAKEAWAY

Issues and Learning Lessons.

Challenges
✦ Using both Figma and Adobe XD presented few challenges due to their user-friendly interfaces. However, a notable issue arose as I heavily relied on Figma's auto-saving feature, overlooking its absence in Adobe XD. This led to instances where I had to recreate layers.

Limitations
✦ Figma lacks video integration in prototypes, requiring Adobe XD to fill this gap. Furthermore, sound effects aren't supported in Figma. Adobe XD's limitations include no horizontal scrolling or hover triggers, crucial for app list display and user interactions.

Additionally, Adobe XD facilitates prototype recording with voiceovers, unlike Figma, which requires manual interaction for each page transition. In summary, the evaluation highlighted positive aspects, critiques, and identified improvements essential for refining iContents. Testing emphasized the importance of rigorous pre-launch testing for applications. The recommended enhancements from the target audience survey are invaluable for achieving the application's objectives. Navigating various UX programs and tools presents unique limitations and challenges, demanding strategic consideration for optimal outcomes.

Issues and Learning Lessons.

Challenges
✦ Using both Figma and Adobe XD presented few challenges due to their user-friendly interfaces. However, a notable issue arose as I heavily relied on Figma's auto-saving feature, overlooking its absence in Adobe XD. This led to instances where I had to recreate layers.

Limitations
✦ Figma lacks video integration in prototypes, requiring Adobe XD to fill this gap. Furthermore, sound effects aren't supported in Figma. Adobe XD's limitations include no horizontal scrolling or hover triggers, crucial for app list display and user interactions.

Additionally, Adobe XD facilitates prototype recording with voiceovers, unlike Figma, which requires manual interaction for each page transition. In summary, the evaluation highlighted positive aspects, critiques, and identified improvements essential for refining iContents.

Testing emphasized the importance of rigorous pre-launch testing for applications. The recommended enhancements from the target audience survey are invaluable for achieving the application's objectives.

Navigating various UX programs and tools presents unique limitations and challenges, demanding strategic consideration for optimal outcomes.

© Amira Anisa 2024