▸ THE PROBLEM

Pioneering Change: Uniting Malaysia through our First Marine Pollution Mobile Application.

TIMELINE

1 Month

TOOLS

Figma,

Powerpoint,

Illustrator

TYPE

Mobile App

Our primary goal is to reduce and prevent ocean pollution globally, with a focus on Malaysia due to high pollution levels. While marine pollution conventions exist in other countries, our project aims to introduce this initiative in Malaysia for the first time.

TIMELINE

1 Month

TOOLS

Figma, Powerpoint, Illustrator

Figma,

Powerpoint,

Illustrator

TYPE

Mobile Application

Mobile App

Obstacles to address

Time consuming

Finding marine pollution events on various organization websites is a time-consuming task.

No current apps

There are currently no apps in the market exclusively dedicated to marine pollution, providing facts, information, and listings of related events in the country.

Lack of Awareness

Individuals lack awareness about how their activities can contribute to endangering marine life through pollution.

▸ OUR SOLUTION

This mobile app can be a step forward in tackling marine pollution.

Developing a mobile application offers convenience in raising awareness about marine pollution and facilitating participation in local events across the country. It will mark the inaugural mobile application in Malaysia dedicated to disseminating awareness and information about marine pollution, while also offering events across the nation.

Product Marketing

To raise awareness about our mobile app, we aim to host a convention event featuring organizations dedicated to tackling marine pollution.

✦ Effortlessly discover marine pollution prevention events
✦ Discover organizations supporting marine life in Malaysia through a single platform, eliminating the need to search multiple organization websites individually for events of interest.

✦ Events are categorized based on different types of marine pollution.
✦ Empower users to delve into detailed information about each type of marine pollution.

✦ Effortlessly discover marine pollution prevention events.
✦ Discover organizations supporting marine life in Malaysia through a single platform, eliminating the need to search multiple organization websites individually for events of interest.

Popular events ranked by participant count.
Latest events sorted by date.
✦ Attendees can utilize QR codes to swiftly access event information without the need for manual searching. QR codes are available at the convention booths for easy access.

✦ This serves as an example event page. Participants can access additional information, add the event to their wishlist, or register.
✦ An overlay pop-up appears upon clicking "Register Now." Participants have the option to click "Cancel Registration" if they accidentally clicked or changed their mind.

✦ Participants have the option to make an online payment in advance or pay during the convention.
✦ Participants can reach out for complaints, business inquiries, or general inquiries.

▸COMPETITOR ANALYSIS

The inaugural mobile app centered on marine pollution, offering facts, information, and event listings for public participation.

As of 2024, there are no dedicated mobile apps that solely focus on listing marine pollution events. However, some environmental organizations and government agencies may occasionally release apps or provide event listings through their websites or social media channels. But we want to solve this by putting all of the organization's info into one platform.

▸USER PERSONA

Details

Olivia Chang
✦ 28
✦ Kuala Lumpur, Malaysia

✦ Master's degree in Environmental Science
✦ Working as Environmental Science Researcher

✦ Dedicated researcher passionate about marine pollution and conservation.

Balance & Impact

Challenges:

✦Balancing research and personal commitments

✦ Geographic constraints.


Motivations:

✦ Expand awareness about marine pollution nationally

✦ Collaborate for impact

✦ Drive positive change.

Tech Usage

Tech-savvy, uses digital platforms to stay updated on environmental issues.

Blue Home's Help

✦ Overcoming geographical constraints

✦ Fostering collaboration

✦ Providing opportunities for contribution to drive nationwide impact.

▸ RESEARCH SUMMARY

Details

Olivia Chang
✦ 28
✦ Kuala Lumpur, Malaysia

✦ Master's degree in Environmental Science
✦ Working as Environmental Science Researcher

✦ Dedicated researcher passionate about marine pollution and conservation.

Balance & Impact

Challenges:

✦ Balancing research and personal commitments

✦ Geographic constraints


Motivations:

✦ Expand awareness about marine pollution nationally

✦ Collaborate for impact

✦ Drive positive change

Tech Usage

Tech-savvy, uses digital platforms to stay updated on environmental issues.

Blue Home's Help

✦ Overcoming geographical constraints

✦ Fostering collaboration

✦ Providing opportunities for contribution to drive nationwide impact

If Blue Home expands its convention beyond Selangor, it can enhance its influence on marine pollution awareness.

The inaugural mobile app centered on marine pollution, offering facts, information, and event listings for public participation.

By addressing these challenges and broadening event locations to other Malaysian regions, Blue Home has the potential to engage a wider audience and promote comprehensive understanding of marine life conservation within diverse communities.

By utilizing the application, Olivia takes a significant stride towards combating daily marine pollution. This entails adopting eco-conscious habits like reducing plastic usage, participating in ocean cleanup initiatives, and actively engaging in community awareness campaigns to further the cause.


As of 2024, there are no dedicated mobile apps that solely focus on listing marine pollution events. However, some environmental organizations and government agencies may occasionally release apps or provide event listings through their websites or social media channels. But we want to solve this by putting all of the organization's info into one platform.

By addressing these challenges and broadening event locations to other Malaysian regions, Blue Home has the potential to engage a wider audience and promote comprehensive understanding of marine life conservation within diverse communities.

By utilizing the application, Olivia takes a significant stride towards combating daily marine pollution. This entails adopting eco-conscious habits like reducing plastic usage, participating in ocean cleanup initiatives, and actively engaging in community awareness campaigns to further the cause.

▸USER FLOW

If Blue Home expands its convention beyond Selangor, it can enhance its influence on marine pollution awareness.

By addressing these challenges and broadening event locations to other Malaysian regions, Blue Home has the potential to engage a wider audience and promote comprehensive understanding of marine life conservation within diverse communities.

By utilizing the application, Olivia takes a significant stride towards combating daily marine pollution. This entails adopting eco-conscious habits like reducing plastic usage, participating in ocean cleanup initiatives, and actively engaging in community awareness campaigns to further the cause.

▸DESIGN SYSTEM

✦ Color palette: Blue to represent the ocean. Orange to represent the sand and the corals, which are the entirety of the marine habitat.

▸PROTOTYPE

Final prototype

View Prototype ➜

Back to Top ↑

▸USER TESTING

Improving the application

User testing is using Google Forms and was shared within ocean pollution and climate change Discord community servers.

Feedback
✦ Add a page where users can track marine debris found on coastlines and waterways to contribute to global marine litter databases.

✦ Add a page where users can report marine litter, they encounter during beach cleanups or other activities.

✦ Add a section on homepage of marine conservation news updates.

User testing is using Google Forms and was shared within ocean pollution and climate change Discord community servers.

Feedback
✦ Add a page where users can track marine debris found on coastlines and waterways to contribute to global marine litter databases.

✦ Add a page where users can report marine litter, they encounter during beach cleanups or other activities.

✦ Add a section on homepage of marine conservation news updates.

▸TAKEAWAY

A more convenient step to aid marine life.

The platform holds promise as a valuable resource for individuals seeking to deepen their understanding of marine pollution and take meaningful action. Its accessibility empowers users to become more educated and aware of the pressing issues facing marine life, while also providing opportunities to actively participate in prevention efforts.

Next Steps
Expanding our convention events to other states is essential for broader awareness and convenience in sharing our application with a wider audience across Malaysia.

A more convenient step to aid marine life.

The platform holds promise as a valuable resource for individuals seeking to deepen their understanding of marine pollution and take meaningful action. Its accessibility empowers users to become more educated and aware of the pressing issues facing marine life, while also providing opportunities to actively participate in prevention efforts.

Next Steps
Expanding our convention events to other states is essential for broader awareness and convenience in sharing our application with a wider audience across Malaysia.

© Amira Anisa 2024